Endless Referrals, Third Edition
Endless Referrals is the book that I am currently reading at Barnes and Noble. The book description says:
Master the contents of this book and you will practically guarantee your future successes. Tom Hopkins, author of How to Master the Art of Selling The perennial bestseller that helps you turn every contact into a solid business opportunity for record growth and profits Through Endless Referrals , Bob Burg has taught tens of thousands of sales professionals and entrepreneurs how to dramatically increase their business using powerful relationship-building techniques to build a referral business and gain clients.In this updated edition, Burg introduces his Attraction Marketing System, a potent new marketing tool that brings qualified prospects for your product or service to right to you via targeted initiatives using direct mail, email, websites, and other channels.
Fist of all, let me just say this is a very good book to read if you are interested in selling your product. As we live in the age of the information, which information to believe is the problem. People will tend to buy products or services that is referred by someone they know, trust, and like. Thus rises the importance of referrals and networking. Endless Referrals will tell you how to make win-win results by networking.
The book start from discussion on how many people you already have as the sphere of "influence", which simply means how many people you know. If you just name people you know in your mind, you may not be able to pile them up many; however, you will actually find at least 250 people you know as important as to invite to your wedding, or funeral after doing a simple exercise written on the book; besides, those people are so various as to mark off many businesses in a yello-page book, or last and first names in a white-page book.
The book will assure you that you already have those network even before you start networking. Endless Referrals makes you realize to be able to connect to countless people by tracing the network (i.e. friends' friends.) This is the begining of the story in Endless Referrals.
(I will write more later...)